HELLO!

Emily Lavarello

I'm a commercial fashion photographer and short-form videographer helping brands create captivating visuals. I am based between Sydney and London and specialize in working with sustainable brands.

My love for nature and the ocean made me move across continents to Sydney in 2024 to pursuit sun rays and coastal walks.

Based in Sydney. I value slow living, ethical practices, and mindful consumption.

As a creative, I offset where possible my carbon footprint to be carbon-neutral


  • After graduating in Fashion Design, and immersing in the fashion industry, my gut feeling told me something was wrong.

    Several documentaries and articles later the word “fashion” ringed conflict, injustice, and pollution.

    Determined to create something with people and the planet in mind I fused fashion and photography to create Ethic Co Photography.

    A dedicated all-around photography service focused on providing visual content that enhances a brand’s ethos.

  • Nothing is perfect as we know. However I try to do my part by offsetting my own carbon footprint via Klima.

    Head to their website to see their projects.

    @getklima

  •  Carbon neutral means some emissions are generated but offset somewhere else to make overall emissions zero. Carbon is negative when it removes more carbon than it produces. Carbon zero means emissions are not being produced.

Visual Storytelling, Refined

Purposeful content for forward-thinking brands

PHOTOGRAPHY • MOTION • CREATIVE DIRECTION

Emily has worked with:

Ran By Nature

Ocean Laundery

Mirla Beane

The Nuw

Love Not Landfill

Florian

The Seam

Perl Cosmetics

Colechi

Miss L Fire

Gngr Bees

We Are Jude

Goss & Genus

Gung Ho London

Movumental

LCF

Paola Amador Swimwear

Vintage Threads

Upself London

Seventeen London

Follow My Journey


DROP ME A LINE 🌿