HELLO!
Emily Lavarello
I'm a commercial fashion photographer and short-form videographer helping brands create captivating visuals. I am based between Sydney and London and specialize in working with sustainable brands.
My love for nature and the ocean made me move across continents to Sydney in 2024 to pursuit sun rays and coastal walks.
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Based in Sydney. I value slow living, ethical practices, and mindful consumption.
As a creative, I offset where possible my carbon footprint to be carbon-neutral
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After graduating in Fashion Design, and immersing in the fashion industry, my gut feeling told me something was wrong.
Several documentaries and articles later the word “fashion” ringed conflict, injustice, and pollution.
Determined to create something with people and the planet in mind I fused fashion and photography to create Ethic Co Photography.
A dedicated all-around photography service focused on providing visual content that enhances a brand’s ethos.
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Carbon neutral means some emissions are generated but offset somewhere else to make overall emissions zero. Carbon is negative when it removes more carbon than it produces. Carbon zero means emissions are not being produced.
Visual Storytelling, Refined
Purposeful content for forward-thinking brands
PHOTOGRAPHY • MOTION • CREATIVE DIRECTION
Emily has worked with:
Ran By Nature
Ocean Laundery
Mirla Beane
The Nuw
Love Not Landfill
Florian
The Seam
Perl Cosmetics
Colechi
Miss L Fire
Gngr Bees
We Are Jude
Goss & Genus
Gung Ho London
Movumental
LCF
Paola Amador Swimwear
Vintage Threads
Upself London
Seventeen London
Follow My Journey
DROP ME A LINE 🌿